Marketing Coordinator

OVERVIEW

The Marketing Coordinator supports marketing initiatives within assigned regions, working closely with operational teams and external vendors to execute tactical plans and key projects. This role includes assisting with marketing strategy implementation, managing budgets, coordinating campaigns, and creating engaging content to enhance brand visibility. The Marketing Coordinator will also handle office administration tasks such as welcoming walk-in customers, managing office supplies, purchasing food and beverages, and supporting the warranty team by preparing possession baskets. Collaborating with cross-functional teams, this position ensures seamless alignment between marketing efforts and business objectives while maintaining a well-organized office environment.

ESSENTIAL FUNCTIONS

Research and Analysis

• Assist with gathering market and consumer insights by conducting research on trends, competitors, and customer preferences to support marketing strategies.
• Support tracking and reporting efforts for campaigns and digital analytics, providing data to inform improvements and measure success.

Brand Activation

• Help implement brand activation plans by coordinating activities such as events, on-site signage, and other promotional efforts.
• Work with internal teams and vendors to maintain consistency in brand messaging and visual elements across marketing materials.

Digital Marketing

• Support the creation and updating of digital content, including website pages, email campaigns, and social media posts, under the direction of senior marketing staff.
• Assist with basic search engine optimization (SEO) tasks, managing social media platforms, and collaborating on digital advertising campaigns.

Traditional and Sponsorship Marketing

• Assist in preparing marketing materials, coordinating signage, and organizing media placements for local campaigns and events.
• Provide support for sponsorship opportunities, award submissions, and community partnerships to align with the company's marketing objectives.

Office Administration and Support

• Welcome walk-in customers, manage office supplies, and purchase snacks and beverages to maintain an organized and professional office environment.
• Prepare possession baskets for new homeowners and assist the warranty team with administrative support as needed.

Qualifications:

• Education: Diploma or degree in Marketing, Business Administration, Communications, or a related field is required.
• Proven Experience: Proficiency in social media platforms, content creation, and website management tools; Proven experience in marketing, customer service, or a related field.
• Technical Knowledge: Experience with social media management, website content systems, and basic graphic design tools to create and manage engaging content; Ability to use various platforms and organizational software to handle warranty documentation and customer communications efficiently.

SKILLS

• Marketing Strategy Support: Ability to assist in creating and implementing marketing plans and campaigns that enhance brand visibility and support sales objectives.

• Content Creation: Skilled in writing and producing engaging content for social media, websites, promotional materials, and other marketing channels.

• Team and Vendor Collaboration: Strong interpersonal skills to work effectively with internal teams, vendors, and creative partners to execute marketing initiatives.

• Organization and Time Management: Ability to manage multiple tasks and deadlines efficiently, including administrative responsibilities and event preparation.

• Technical Proficiency: Knowledge of marketing tools, basic graphic design software, and digital platforms to support content creation and office administration.